Private Jets
From light jets to ultra-long-range aircraft, matched to your actual mission profile. We coordinate technical diligence and negotiate away from public view.
Start a Buy MandatePrivate Luxury Asset Brokerage
Private Brokerage and Advisory for Passion Assets
Passion Asset Advisory helps private clients and family offices buy, sell, and manage rare watches, art, collector cars, aircraft, yachts, and Hermès bags. We represent one side. We confirm the role and fee in writing before work starts. Each mandate uses market evidence, document checks, and discreet negotiation.
Passion Asset Advisory is a Prague-based private luxury asset broker and advisor. The office runs confidential acquisition, sale, valuation, and collection-advisory mandates worldwide. It holds no general inventory. A written mandate identifies the client, represented side, transaction route, and every fee. A collector-watch seller may instead receive a direct offer from Passion Asset Advisory or a disclosed funded buyer.
Buy Mandate
F.P. Journe Élégante 48 Titalyt
Priority acquisition. Full set, new or like-new, reviewed worldwide; any offer follows verification and identifies the counterparty in writing.
StatusActive mandate
Buy Mandate
F.P. Journe Octa Sport ARS
LineSport, aluminium or titanium on the rubber strap. Box and papers, new or like-new.
StatusActive mandate
Client Search
Porsche 911 (992.2) GTS
Client acquisition brief. Up to 10,000 km, correct specification, documented history.
StatusUnder mandate
The idea
An investment office for passion assets
We are to passion assets what a family or investment office is to financial assets. Serious wealth is never left to a single fund salesperson; it is coordinated by an office that answers to the owner alone. A serious collection deserves the same standard: one seat that holds the whole picture across jets, yachts, art, watches, bags, and cars, and sits on your side of the table only.
Today that seat does not exist. Collections are assembled by stitching together dealers, auction houses, insurers, and advisors ad hoc. Each has its own incentives, and the owner must coordinate them alone. No independent party sits between those specialists and the owner. This office fills that coordinating, owner-only role and answers only to the owner's interests.
Acquisition
What can we help you acquire?
We source private jets, super yachts, art, collector-grade watches, rare luxury bags, and collector cars under confidential buy mandates. The search covers visible and off-market channels. We verify ownership, condition, and documentation before you commit. Your identity stays out of the search, and the office negotiates only on your side.
Super Yachts
Motor and sailing yachts, new-build slots, and refit candidates, including vessels that never reach the brokerage portals. Survey and operating model reviewed first.
Start a Buy MandateArt
Blue-chip, contemporary, and emerging works through auctions and private sales. Provenance, condition, and the artist's market are examined before any offer.
Start a Buy MandateLuxury Watches
Allocation-constrained references, vintage pieces, and independent watchmaking; our F.P. Journe collecting guide maps that field. Sourced through collector networks, verified for originality and serial consistency.
Start a Buy MandateLuxury Bags
Hermès Birkin, Kelly, and Constance, rare leathers, and collectible Chanel. Every piece authenticated and condition-graded before it reaches you.
Start a Buy MandateCollector Cars
Limited allocations, modern hypercars, reimagined classics, and blue-chip vintage. History files, matching numbers, and condition verified by marque specialists.
Start a Buy MandateSale & Consignment
What can we sell for you privately?
Selling a significant asset publicly costs you discretion and, often, price. We run private consignment and brokerage across all six categories: your asset is reviewed confidentially, valued against real closed sales, positioned to qualified buyers only, and negotiated on your behalf, with nothing published unless you approve it.
- Asset review: a confidential assessment of what you own, its documentation, and its realistic market.
- Valuation guidance: grounded in comparable transactions and current demand, not listing-price optimism.
- Documentation check: ownership, service and maintenance records, provenance, and papers verified before buyers see anything.
- Buyer matching: qualified, vetted buyers approached directly through private networks.
- Confidential marketing: no public listing unless you approve one; details shared on a need-to-know basis.
- Negotiation support: offers managed and countered by the office, keeping you out of the conversation until terms are right.
- Transaction coordination: contracts, escrow, inspection, logistics, and closing handled in sequence.
Why a private office
Marketplace, single-category broker, or private office?
Each model serves a purpose; the difference is who works for you, and across how much of the market. A marketplace lists inventory and serves the platform. A single-category broker is deep but narrow. A private office represents you alone, across every category, and is paid only when your outcome lands.
Option one
Marketplace
Useful for browsing public inventory and comparing asking prices.
- Limited to what sellers choose to publish
- Diligence and negotiation are your problem
- Your interest is visible to the market
- No one represents your side
Option two
Single-category broker
Useful for deep expertise in one asset class: a yacht house, a watch dealer, an art advisor.
- Strong in one market, absent in the others
- No unified view across your passion assets
- Incentives often tied to in-house inventory
- Relationships restart with every category
Our model
Passion Asset Advisory
A private, mandate-led office across jets, yachts, art, watches, and bags.
- Works under your mandate, on your side only
- Sources visible and off-market opportunities
- Verification before commitment, every time
- One relationship across six asset classes
Advisory
What if you're not ready to transact?
Then nothing on this page should be sold to you, which is why the advisory practice exists. Flat-fee, independent counsel on what you already own: valuation context from real transactions, documentation and insurance posture, and exit readiness. "Do nothing" is always an available answer, because no commission depends on the alternative.
Wealth Management Advisory
We review the passion-asset sleeve of a private balance sheet to the standard applied to the rest of it. We work alongside your wealth managers, never in place of them.
For private wealthFamily Office Advisory
Verified inventories, acquisition policy, insurance audits, and succession readiness for the assets principals actually live with.
For family officesLuxury Watch Advisory
Collection reviews, pre-purchase verification for pieces bought elsewhere, and exit strategy by reference, across the houses and the independents.
For collectorsMethod
How does the 360° brokerage model work?
The same discipline applies whether you are acquiring an aircraft or consigning a collection: define the objective, map the market, verify everything before commitment, negotiate quietly on one side only, then coordinate the transaction to completion. One office runs that loop across all six asset classes, as the diagram below shows.
1
Define the mandate
What you want to buy or sell, on what terms, by when, and what stays confidential. The mandate governs everything that follows.
2
Map the market
We review comparable transactions, current inventory, and realistic pricing before anyone is approached.
3
Source visible and private opportunities
Public listings are the starting point. The work that matters happens in owner networks, dealer relationships, and quiet conversations.
4
Verify before commitment
Specialists examine ownership, condition, documentation, provenance, and market logic before money moves.
5
Negotiate privately
The office negotiates on your behalf. Your identity, budget, and motivations stay out of the room until you choose otherwise.
6
Coordinate the transaction
Contracts, escrow, inspections, registration, and logistics sequenced so nothing stalls and nothing is skipped.
7
Support what comes after
Where relevant: management introductions, insurance, storage, future sale strategy, and the next mandate.
The standard
Why do clients choose this office?
Eight reasons recur in every relationship: discretion as working method, access to unlisted markets, verification before commitment, honest taste, disciplined negotiation, one perspective across six asset classes, protected time, and confidential execution from first call to closing. Each one below, stated plainly.
Discretion
Your name, your intentions, and your holdings are never part of any sales pitch, whether ours or anyone else's.
Access
Owner networks, dealer relationships, and collector circles that public platforms cannot reach.
Verification
Documentation, condition, provenance, and title checked by specialists before any commitment.
Taste
Judgment about what is genuinely rare, what holds value, and what merely photographs well.
Negotiation
We negotiate with discipline, without emotion, and with evidence from real comparable sales. We work only on your side of the table.
Cross-category perspective
One office that understands how a jet, a collection, and a yacht fit a single balance sheet.
Time protection
We filter, verify, and shortlist. You decide. The market's noise stays with us.
Confidential execution
From first conversation to closing documents, the transaction stays between the parties who belong in it.
The platform
Three capabilities, every asset class
Beneath the six markets sit three capabilities that do not change from a watch to a yacht. They are what makes this an office rather than a broker and why one relationship can carry a whole collection across its life.
Decision intelligence
We independently decide whether to transact, what to acquire or release, when to act, and at what price. Each decision uses evidence before any money moves. Sometimes the most valuable answer is to do nothing.
Lifecycle management
One relationship covers an object's whole life: acquisition, ownership (custody, insurance, maintenance, and provenance), and monetization by sale, consignment, or succession. On a standing basis, this becomes an ongoing collection strategy mandate.
Owner representation
An independent fiduciary coordinates every outside specialist while answering only to the owner. This role works on one side of the table, never both, and assembles the collection without a conflicting interest.
These three capabilities apply to every asset class. A serious collection depends on dealers, auction houses, insurers, transporters, authenticators, restorers, lawyers, and tax advisors. Each specialist has a narrow task and a separate incentive. None coordinates the full group for the owner. The office directs these specialists, checks their work, and keeps the collection coherent. It is the one seat accountable only to the owner.
Asset classes
Six markets, one office
Private Jets
Aircraft that match the mission, not the brochure
Buyers come to us to avoid the two classic mistakes: the wrong aircraft for their actual flying, and weak technical diligence. Sellers come to us to exit quietly at a defensible price.
Acquire an aircraftFor buyers
- Mission profiling: range, passengers, geography
- Light to ultra-long-range, on and off market
- Pre-purchase inspection coordination
For sellers
- Confidential sale to qualified buyers
- Records and maintenance positioning
- Sell an aircraft →
Super Yachts
Surveyed, verified, and negotiated before you fall in love
A yacht is an operating business with a hull. We weigh survey results, refit exposure, crew and management costs against the price, then negotiate accordingly.
Acquire a yachtFor buyers
- Motor, sail, new-build, refit candidates
- Survey, classification, charter history review
- Off-market vessels through owner networks
For sellers
- Valuation grounded in closed transactions
- Discreet positioning, no forced publicity
- Sell a yacht →
Art
Provenance first, price second
We help collectors buy with verified title, honest condition reports, and a clear view of the artist's market. We also help owners choose between a private sale and an auction.
Acquire a workFor buyers
- Blue-chip, contemporary, and emerging
- Auction representation and private sales
- Provenance, authenticity, condition diligence
For sellers
- Auction vs private sale strategy
- Single works or whole collections
- Sell a work →
Luxury Watches
The pieces that matter rarely sit in public inventory
We source Patek Philippe, Audemars Piguet, Richard Mille, F.P. Journe, and independent watches through collector networks. Verification covers serial consistency and polishing history.
Source a watchFor buyers
- Allocation-constrained and rare references
- Vintage, limited editions, independents
- Originality, box-and-papers, service history
For sellers
- Private collector matching
- Consignment or direct sale, your call
- Sell a watch →
Luxury Bags
Collector-grade leather goods, authenticated piece by piece
Hermès quota bags, rare leathers, and collectible Chanel carry real counterfeit and condition risk. Every piece we touch is authenticated and graded before it changes hands.
Source a bagFor buyers
- Birkin, Kelly, Constance, rare leathers
- Limited colors and collectible Chanel
- Authentication and condition grading
For sellers
- Private resale or consignment
- Documentation and receipt review
- Sell a bag →
Collector Cars
Bought on the file, not the paint
A collector car is a history file with wheels. We verify matching numbers, ownership chains, and restoration quality with marque specialists, then negotiate against closed sales, not listing optimism.
Acquire a carFor buyers
- Limited allocations, hypercars, blue-chip classics
- Matching numbers and history files verified
- Marque-specialist inspection before commitment
For sellers
- Private sale to qualified collectors
- History file organized before buyers ask
- Sell a car →
Beyond mandates
Who else does the office work for?
Two answers: the professionals who serve private wealth, and anyone who wants the knowledge before the engagement. Partnership programs give family offices, funds, and concierge services a desk behind their own brand; the Journal publishes the cost guides and references we would explain in a first conversation anyway.
For the professionals
Partnership programs
We provide referral and white-label structures for family offices, VC and PE funds, and concierge services. Our desk executes the mandate. Contracts protect your client relationship, and onboarding starts with an NDA.
Explore partnershipsFor the curious
The Journal
Our guides explain what a jet really costs, why there are two Birkin prices, which Hermès leathers withstand daily use, and what watch auction records show. The evidence is dated, qualified, and free to quote with attribution.
Read the JournalThe questions clients ask first
What does a luxury lifestyle brokerage do?
A luxury lifestyle brokerage represents private clients buying or selling high-value passion assets. Passion Asset Advisory works under confidential mandates across private jets, super yachts, art, collector watches, and rare bags: sourcing visible and off-market opportunities, verifying documentation and condition, negotiating privately, and coordinating the transaction to completion.
How are you compensated?
The verified published schedule is 2–3% on aircraft acquisitions, 10% on MYBA-style yacht sales, and 20–25% on consigned bags, plus flat-fee advisory. Art, collector-car, and watch-mandate fees are disclosed in writing before work begins. On a watch direct sale, Passion Asset Advisory either buys as a disclosed principal or presents an offer for a disclosed funded buyer, and the seller pays no advisory commission to the office. The contract identifies the counterparty, represented side, and every fee.
Where is Passion Asset Advisory based?
In Main Point Karlín (Karlín's award-winning business center) at Pobřežní 620/3, Prague 8, ten minutes from Prague's old town. Meetings are by appointment, in Prague or wherever the asset and the client are; mandates are executed worldwide under the same confidentiality discipline.
What assets can Passion Asset Advisory help clients buy?
We help clients acquire private jets (light to ultra-long-range), super yachts (motor, sail, new-build, refit candidates), art (blue-chip, contemporary, emerging), collector-grade luxury watches including independents, rare luxury bags such as Hermès Birkin and Kelly, and collector cars from limited allocations to blue-chip classics. Every acquisition mandate includes verification of documentation, condition, and market logic.
What assets can Passion Asset Advisory help clients sell?
We sell and consign private jets, super yachts, art, luxury watches, and luxury bags on behalf of owners. The process covers valuation guidance, documentation review, confidential positioning, qualified buyer matching, private negotiation, and transaction coordination, without public listings unless the client approves them.
Why use a private office instead of a marketplace?
Public marketplaces show what is visible and leave diligence, negotiation, and discretion to you. A private office represents one side of the transaction: it reaches off-market opportunities, verifies documentation before money moves, keeps your identity and intentions confidential, and negotiates on your behalf across the full market, not just published inventory.
How is an investment office for passion assets different from a broker?
A broker executes one transaction in one category. An investment office holds the whole picture over time: it decides with you whether to act at all, manages each object across acquisition, ownership, and eventual sale, and coordinates every outside specialist (dealer, auction house, insurer, transporter, authenticator, restorer, lawyer, and tax advisor) from one seat that answers only to you. The analogy is deliberate: what a family or investment office is to financial assets, this office is to passion assets.
Begin privately
Tell us what you need bought, sold, or understood. Privately.
One conversation defines the mandate. From there, the office works and you decide. No listings, no exposure, no obligation beyond the first discussion.
All inquiries are handled privately. Nothing is published or shared without your explicit approval.